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30/06/2015 · Everybody is creating it like their lives depend on it. Having a solid content marketing strategy in 2015 is essential, it’s like having a mobile friendly website or a social media presence. Seth Godin already talked about content marketing back in 2003 when we didn’t even know what to call it. 30/01/2015 · The State of Content Marketing 2015 [Infographic] Content marketing planning and effective marketing tactics In our recent post on the latest marketing. Brands and their content marketing partners will get more strategic about how to measure the ROI of their investment in content. Yesterday it was fans and likes; today it's pageviews and social reach; 2015 will be about attention and deep engagement, and how. 17/12/2014 · 1. Marketing will become people-focused. In 2015, marketers will gain a deeper understanding of their brand’s audience — going beyond traditional demographics and segmentation to focus on individual people’s interests and preferences. 2015 will be all about creating and delivering the right content, for the right person, at the. 18/06/2015 · The State of Enterprise Content Marketing – 2015 from Content Marketing Institute. Our thinking is greatly informed by the discussion at our Executive Forum in March. But, this is also the culmination of our observations from Content Marketing World 2014 and our consulting and advisory client work over the past year.

12/01/2015 · This can be the year that you dominate content marketing. 2015 is a year that has some new challenges, but it’s also a year of incredible opportunity. If you know these challenges, then you’ll be able to successfully overcome them. Focus on guest blogging. At the beginning of 2014, Google’s. 01/12/2014 · Content marketing is bigger than ever; content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles. In this article, I’ll outline some of the significant challenges. Pubblicato il 09/03/2015. Gli esempi più validi di content marketing arrivano da quei brand che dettano legge sul valore del lusso a livello mondiale. Sarà che sono dei ricercatori di tendenze brevettati, sarà la sensibilità di certe "arti visive" a toccare tutti i bisogni. Content marketing - the fundamental tool of digital marketing 113 To understand a company and its products, consumers need to know what type of company they have to do with, as well as what values are associated with it and how its employees come to meet the customers’ needs” Denning 2011, 47. Il content marketing crea interesse per un determinato prodotto o servizio e intrattiene il pubblico, per attirare l'attenzione dell'utente finale. Considerato l'evoluzione dell'inbound marketing, il content marketing ha lo scopo di attrarre utenti tramite la creazione e diffusione di contenuti pertinenti.

Content made headlines in 2015 for greater adoption and better results. This year, 70% of B2B marketers created more content than they did a year ago, and in our own 2015 State of Marketing research, we discovered that 31% of marketers were using content marketing and 32% planned to pilot it sometime during the year.

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